Web site tracking
Web tracking means you can find out many things about the behaviour of visitors to your site including:
- Where they came from eg London, Manchester.
- What they typed into Google to find you eg "widgets in Lancashire".
- Which pages they visited.
Tracking your visitors can show things that you didn't know.
Not many visitors are going to my site.
It may be that they can't find you. Your market may be "widgets in Lancashire". Your site mentions widgets in it's pages but doesn't mention Lancashire. Just a few tweaks to the content of your site can remedy this.
Most visitors leave at the home page of my site.
It may be that home page is not clear what you do or what visitors should do next.
I don't get any visitors to my contact page.
It may be that it's not that easy to find. Just some simple adjustments to your site can make things clearer for your visitors.